character-illustrations.jpg

Airbnb Trip Matcher

 
 

Airbnb Trip Matcher

Airbnb launched Trips in 2016, their first foray into the world of travel outside of booking accommodations. People were confused by what "Trips" were, so we needed a way to show the world of possibilities available with our new product. Our answer: a quiz that determines your travel personality and matches you with an amazing, customized Airbnb Trip itinerary.

See the Airbnb Trip Matcher

 
 
 
 
 
 

With the help of an illustrator and a metric ton of sticky notes, we created ten distinct travel personalities and matched each to one of Airbnb's most popular cities around the globe, like Paris or Tokyo. Then we wrote a series of quiz questions to match people to said travel personalities and created illustrations to accompany them. 

 
 
 
 
 
 

After taking the quiz and getting their personality type, visitors receive an Airbnb Trip itinerary with an Experience, listing, and guidebook tailored to their tastes.

 
 
trip-matcher-question.png
 
 
 
 
 

Creating ten distinct personalities and Trips itineraries was no small feat, but in the end, we loved seeing people share their results and discovered some interesting trends from analyzing the site traffic and data.

 
 
THE ARTISTE Artistic souls matched with Tokyo, Japan, where traditional crafts and edgy modern art blend seamlessly.

THE ARTISTE Artistic souls matched with Tokyo, Japan, where traditional crafts and edgy modern art blend seamlessly.

THE BON VIVANT Those who live to eat and drink matched with Barcelona, Spain, a city flush with delicious cocktails and tapas. Bon Vivant was the top personality type for the U.S., Canada, and South Korea.

THE BON VIVANT Those who live to eat and drink matched with Barcelona, Spain, a city flush with delicious cocktails and tapas. Bon Vivant was the top personality type for the U.S., Canada, and South Korea.

 
 
THE POP CULTURE JUNKIE Netflix aficionados matched with (where else?) Los Angeles, home to all things pop culture. Pop Culture Junkie was the top personality type for Australia, India, and Malaysia. 

THE POP CULTURE JUNKIE Netflix aficionados matched with (where else?) Los Angeles, home to all things pop culture. Pop Culture Junkie was the top personality type for Australia, India, and Malaysia. 

THE DAREDEVIL Thrillseekers and sports lovers matched with Sydney, Australia, where surfing, scuba diving, and outdoor activities abound. The Daredevil was the top personality type for Argentina.

THE DAREDEVIL Thrillseekers and sports lovers matched with Sydney, Australia, where surfing, scuba diving, and outdoor activities abound. The Daredevil was the top personality type for Argentina.

 
 
THE CHANGE AGENT Do-gooders with ambitions to save the world matched with San Francisco, the perfect place to blend social conscience with good old-fashioned fun. We were happily surprised to discover the Change Agent was the most matched personality type overall.

THE CHANGE AGENT Do-gooders with ambitions to save the world matched with San Francisco, the perfect place to blend social conscience with good old-fashioned fun. We were happily surprised to discover the Change Agent was the most matched personality type overall.

THE FASHION GURU People with a killer sense of style matched with London, England, a posh mecca of designer stores, boutiques, and rare vintage finds for the world's best-dressed.

THE FASHION GURU People with a killer sense of style matched with London, England, a posh mecca of designer stores, boutiques, and rare vintage finds for the world's best-dressed.

 
 
THE MAESTRO Music fanatics matched with Paris, France, the City of Lights and hundreds of renowned jazz clubs and music venues. 

THE MAESTRO Music fanatics matched with Paris, France, the City of Lights and hundreds of renowned jazz clubs and music venues. 

THE NATURE LOVER Those who feel one with Mother Nature matched with Nairobi, Kenya, a bustling metropolis dotted with dense parks and wildlife sanctuaries. 

THE NATURE LOVER Those who feel one with Mother Nature matched with Nairobi, Kenya, a bustling metropolis dotted with dense parks and wildlife sanctuaries. 

 
 
THE SCENESTER The party animals/coolest kids on the block matched with Detroit, the birthplace of techno and home to a wide variety of cocktail bars and underground dance clubs.

THE SCENESTER The party animals/coolest kids on the block matched with Detroit, the birthplace of techno and home to a wide variety of cocktail bars and underground dance clubs.

THE TIME TRAVELER History buffs and museum lovers matched with Havana, Cuba, a singular city that mixes modernity and centuries of tradition at every turn. Time Traveler was the top personality for the Netherlands.

THE TIME TRAVELER History buffs and museum lovers matched with Havana, Cuba, a singular city that mixes modernity and centuries of tradition at every turn. Time Traveler was the top personality for the Netherlands.

 
 
 
 

Our site was featured on Travel + Leisure, Yahoo, and Refinery29. And for inquiring minds, my personality type is the Pop Culture Junkie. Since I've seen every Fast and Furious movie multiple times, this clearly means the quiz is highly scientific and accurate,

 
 
 

Illustrator: Igor Kozak
Writer: Annie Gaus