Homemade food tastes magical because it's a labor of love. And when you're making something that special, you want the best ingredients. Like Diamond Nuts, which have been grown and harvested by the same collective of California farmers for over one hundred years.
We developed original Diamond Nuts dishes to feature in our campaign and ran it during the busiest baking season, the holidays.
Diamondnuts.com featured our custom recipes, as well as foodnetwork.com, Allrecipes, and Epicurious.
We also created a small library of food and lifestyle photography for use on Diamond's social media channels.
Role Art direction, design
Writers Brad Zwakenberg, Niki Clainos
Director Irv Blitz
Photographer Eva Kolenko